The watches of the 1970s have produced the most original and famous watches of today. HEINRICH is a German watch brand whose vision is to restore this originality and reinvent this unique and unconventional design era.

Born in the 70s and raised in the 80s, founder Wolfgang Heinrich often looks back to the "good old days". Not only movies, cars or music from that time fascinate him but also watches with their characteristic designs. This gave rise to the idea of producing high-quality and independent watches with design inspirations from the past. All models follow the brand vision to redefine vintage design, to combine the best of the past with the best of today and to develop independent watches for individualists. As an amateur diver and fascinated by the diving watches of the 70s, the first models had to be diving watches.

Living in the Stuttgart area and due to the proximity to the traditional watch city of Pforzheim, Wolfgang Heinrich works with watchmakers with decades of experience in watchmaking.

The HEINRICH logo also picks up the vintage style of the watches and also integrates the local origin of the brand by interpreting the Baden-Württemberg coat of arms with lions and crown in an independent way.

The watches are produced in small series and appeal especially to individualists & watch collectors who want to support a brand outside the mainstream.