Dial I
Peacock Feather
A genuine peacock feather that shifts between deep blue, turquoise, and green depending on the light and viewing angle. The play of colors is different for every watch.
Natural · Iridescent · One-of-a-kind
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Art Deco. The Boldness of the '70s.
Designed in Stuttgart.
Built in Pforzheim.
01 — Idea
The DECO is not a replica of a historic clock. HEINRICH translates the symmetry, the tiered forms, and the bold geometry of Art Deco into a contemporary design and combines them with the expressive natural materials of the 1970s.
The Architecture
1920s
Art Deco: symmetry, stepped frames, and clean geometry. The design language that shaped New York’s skyline.
The Materials
1970s
Carnelian and real peacock feathers: bold colors, vibrant textures, and the courage to express oneself.
Inspiration · New York City
Empire State Building, Chrysler Building, Rockefeller Center: Manhattan’s skyscrapers rise into the sky in stepped tiers—level by level, strictly symmetrical to the central axis, heavy and uncompromisingly geometric. It is precisely this stepped design that the DECO features in its case. Collectors often compare striking watches with stepped cases to Art Deco architecture—with the DECO, the comparison is intentional.
The design of the 1920s. The color of the 1970s. A watch for today.
HEINRICH DECO · Two Eras, One Watch
Unveiling at the WindUp Watch Fair · New York City · October 2026
02 — Housing
Distinctive, tiered bezels encircle the dial—layer by layer, in strict symmetry around the central axis. The elongated proportions and layered geometry give the DECO an architectural presence without making it appear oversized.
03 — Profile
Architecture in its simplest form.
Despite its tiered case architecture, the DECO is only 7.2 mm thick. Its slim profile makes the striking design appear light on the wrist—and allows the watch to slide effortlessly under any cuff.
04 — Dials
The colors of the '70s, straight from nature: two authentic materials with natural variations. No two dials are alike.
Dial I
A genuine peacock feather that shifts between deep blue, turquoise, and green depending on the light and viewing angle. The play of colors is different for every watch.
Natural · Iridescent · One-of-a-kind
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Dial II
Genuine carnelian in vibrant orange and red. The stone's naturally formed grain pattern varies on each watch face.
Natural Stone · Unique Grain Pattern · One-of-a-Kind
Buy Now05 — Decorative Watch
The DECO deliberately straddles the line between a watch and a piece of jewelry. Nothing competes with the dial: just two sculptural hands and a small HEINRICH emblem. The natural material itself takes center stage.
Indices
Date
Second
2 hands
That's all it takes
“The DECO doesn’t need any frills or much information on the dial. The material, the shape, and the strap are the design.”
06 — Movement
Inside the DECO is the Swiss-made Ronda 1062, a slim and proven two-hand quartz movement. With a height of just 1.9 mm, it plays a key role in ensuring that the finished watch is only 7.2 mm thick, despite its striking, stepped case design.
The Ronda 1062 combines Swiss quartz precision and reliability with a battery life of about six years.
07 — Bracelets
Leather strap or stainless steel—every strap highlights the DECO's distinctive style.
08 — Origin
Designed in Stuttgart.
Built in Pforzheim.
The case back also continues the Art Deco theme: a custom-designed geometric pattern frames the “DECO” lettering, “HEINRICH WATCHES,” “ MADE IN GERMANY ,” and the “5 ATM” marking.
09 — Data